Annapurna

Service Agreement

Annapurna Influence

https://www.annapurnainfluence.ai/

SERVICE AGREEMENT

Last updated: August 21, 2026

☑ I have read and agree to this Service Agreement, including the sections on payment, non-refundable charges, and no guarantee of visibility results below.

This checkbox appears once, at account creation, for every brand signing up for the Service. By checking it, the brand creating an account ("Client," "you," or "Brand") agrees to be bound by this Service Agreement ("Agreement") in its entirety, without any further signature or negotiation, for as long as the account remains active. This Agreement applies identically to every Client that accepts it this way. If a Client requires a separately negotiated agreement instead of this standard one, that is handled outside of this document on a case-by-case basis, and where such a signed agreement exists, it controls over this Agreement for that Client.

This Agreement is between the Client creating the account and Annapurna Influence ("Company," "we," "us," or "our"), operating at https://www.annapurnainfluence.ai/ (together, the "Parties").

1. Services

The Company provides Answer Engine Optimization ("AEO") services designed to improve how Client's brand is described, cited, and recommended across AI answer engines (including but not limited to ChatGPT, Perplexity, Google AI Overviews, Claude, and Grok). Depending on the subscription plan Client selects at sign-up — Starter, Growth, or Scale — the Services may include:

  • Prompt and keyword research relevant to Client's category, competitors, and target buyers
  • Creation of structured, citation-ready content (including articles, structured data, and disambiguation from adjacent products)
  • Distribution of content across publisher platforms and, on the Scale plan, social channels
  • Amplification/boosting of published content to encourage faster indexing and retrieval
  • Ongoing monitoring of brand visibility and description accuracy across target prompts
  • Periodic reviews and refresh of content coverage during the subscription term

The specific number of data bundles, prompts covered per bundle, publisher releases, reviews, and turnaround time are determined by Client's selected plan, as described on the Company's pricing page at the time of sign-up, and may change if Client upgrades, downgrades, or switches plans.

The Company reserves the right to reasonably adjust how it delivers the Services (methods, tools, personnel, or vendors used) provided the overall scope of the selected plan is not materially reduced.

2. Fees, Billing, and No Refunds

2.1 Subscription Fees. Client agrees to pay the monthly fee corresponding to its selected plan (currently Starter, Growth, or Scale, as priced on the Company's pricing page). Fees are billed in advance on a recurring monthly basis, beginning on the date the account is created (or upgraded) and continuing on the same day of each subsequent month for as long as the subscription remains active.

2.2 Non-Refundable Charges. ALL MONTHLY CHARGES ARE NON-REFUNDABLE. This includes, without limitation: charges for partial months, charges for months in which Client does not use the full scope of the Services, charges billed prior to a cancellation request taking effect, and charges billed prior to Client's dissatisfaction with results. No prorated refunds, credits, or reimbursements will be issued for any reason once a billing cycle has been charged, except where required by applicable law.

2.3 Price Changes. The Company reserves the right to modify fees upon at least thirty (30) days' notice (which may be provided by posting updated pricing or by email). Continued use of the Services after a fee change takes effect constitutes acceptance of the new fee.

2.4 Late Payment. Amounts not paid when due may result in suspension of Services until payment is received.

2.5 Taxes. Fees are exclusive of applicable taxes, which, if owed, are Client's responsibility.

3. No Guarantee of Visibility Results

3.1 No Outcome Guarantee. Client acknowledges and agrees that the Company DOES NOT GUARANTEE any specific level of brand visibility, citation frequency, ranking, mention, description accuracy, referral traffic, or business outcome on any AI answer engine, search engine, publisher platform, or social channel. AI answer engines are third-party systems, controlled and operated by parties other than the Company, and their retrieval, indexing, and generation behavior may change at any time without notice.

3.2 No Control Over Third-Party Systems. The Company has no control over, and makes no representation regarding, how any third-party answer engine, publisher, or platform will index, retrieve, cite, or present content produced under this Agreement. Any timelines discussed (for example, typical propagation windows of two to four weeks) are general industry observations, not commitments or warranties of any specific result within any specific timeframe.

3.3 Best Efforts. The Company agrees to perform the Services using commercially reasonable skill and care, consistent with generally accepted industry practices for the plan selected. Client's sole remedy for any dissatisfaction with the Services is limited to the remedies expressly set forth in this Agreement.

4. Term, Cancellation, and Termination

4.1 Term. This Agreement begins when Client checks the acceptance box and creates an account, and continues on a month-to-month basis until terminated. Plans are month-to-month with no long-term commitment.

4.2 Cancellation by Client. Client may cancel its subscription at any time from its account settings (or by written request), effective at the end of the then-current billing cycle. Cancellation does not entitle Client to a refund of any fees already charged, per Section 2.2. Client keeps the content the Company has produced for it up to the point of cancellation.

4.3 Suspension or Termination by Company. The Company may suspend or terminate a Client's account, with or without notice, for non-payment, breach of this Agreement, misuse of the Services, or provision of false or misleading brand information.

4.4 Effect of Termination. Upon termination, the Company's obligation to provide further Services ends, but the payment, non-refund, and other provisions intended to survive termination (including Sections 2, 3, 7, 9, 10, and 11) remain in effect.

5. Intellectual Property

5.1 Client Deliverables. Subject to full payment of applicable fees, Client owns the final content deliverables created specifically for its brand under this Agreement (for example, published articles and structured data authored for Client's brand).

5.2 Company Materials. The Company retains all rights, title, and interest in its underlying methodologies, tools, templates, scoring systems, software, and processes used to deliver the Services, none of which are assigned to Client under this Agreement.

5.3 License to Distribute. Client grants the Company a non-exclusive license to use Client's brand name, logo, and publicly available brand information solely as necessary to perform the Services, including publication and distribution described in Section 1.

6. Client Responsibilities

  • Provide accurate and current brand information (category, competitors, positioning, target buyers) needed to perform the Services
  • Respond to review requests and feedback within the turnaround windows applicable to Client's plan
  • Ensure it has the necessary rights to any materials, trademarks, or content it supplies to the Company
  • Maintain accurate and current billing and account information

7. Confidentiality

Each Party agrees to protect the other Party's non-public business information disclosed in connection with this Agreement with reasonable care, and not to disclose it to third parties except as needed to perform this Agreement, as required by law, or as otherwise authorized in writing.

8. Disclaimer of Warranties

EXCEPT AS EXPRESSLY STATED IN THIS AGREEMENT, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. THE COMPANY DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT ANY PARTICULAR VISIBILITY, CITATION, OR BUSINESS RESULT WILL BE ACHIEVED.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO THIS AGREEMENT. THE COMPANY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT SHALL NOT EXCEED THE TOTAL FEES PAID BY CLIENT TO THE COMPANY IN THE THREE (3) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

10. Indemnification

Each Party agrees to indemnify, defend, and hold harmless the other Party from and against third-party claims, damages, and reasonable expenses (including reasonable attorneys' fees) arising out of the indemnifying Party's breach of this Agreement, negligence, or willful misconduct, or, in Client's case, out of the brand materials, trademarks, or information Client supplies to the Company.

11. Independent Contractor

The Parties are independent contractors. Nothing in this Agreement creates a partnership, joint venture, agency, or employment relationship between the Parties.

12. Changes to This Agreement

The Company may update this Agreement from time to time. Material changes will be communicated by posting the updated Agreement with a new "Last updated" date, and/or by email or in-app notice. Continued use of the Services after changes take effect constitutes acceptance of the revised Agreement. Any Client with a separately signed agreement is instead governed by that agreement's own amendment terms.

13. Governing Law and Dispute Resolution

This Agreement is governed by the laws of the State of Texas, without regard to conflict-of-laws principles. The Parties agree that any legal proceedings arising out of or related to this Agreement will be brought in the state or federal courts located in Collin County, Texas (McKinney, TX), and the Parties agree to first attempt to resolve any dispute through good-faith negotiation before pursuing such formal legal proceedings.

14. General

14.1 Entire Agreement. This Agreement, together with the pricing plan selected at sign-up, constitutes the entire agreement between the Parties regarding the Services, for any Client who accepted this Agreement via the checkbox rather than a separately negotiated contract.

14.2 Assignment. Client may not assign this Agreement without the Company's prior written consent. The Company may assign this Agreement in connection with a merger, acquisition, or sale of substantially all its assets.

14.3 Severability. If any provision of this Agreement is found unenforceable, the remaining provisions remain in full force and effect.

14.4 No Waiver. The Company's failure to enforce any provision of this Agreement is not a waiver of that or any other provision.

14.5 Force Majeure. Neither Party is liable for delays or failures in performance resulting from causes beyond its reasonable control.

14.6 Contact. Questions about this Agreement can be sent via https://www.annapurnainfluence.ai/contact.