Business Analyst
Location: Fully Remote Type: Full-Time
About the Role
We're looking for a Business Analyst to turn client and platform data into actionable insights that improve how Annapurna Influence serves its brand clients. You'll work closely with leadership, product, and content teams — analyzing performance metrics, supporting pricing and packaging decisions, building dashboards, and identifying opportunities to improve how we operate. This role is a great fit for someone who enjoys bridging the gap between data, product, and client-facing teams, and who wants exposure to the emerging AEO/AI answer engine space.
What You'll Do
- Gather, document, and analyze business requirements from internal stakeholders and clients
- Build and maintain dashboards and reports tracking key performance metrics (citation rates, content performance, publisher distribution, client retention)
- Analyze trends across client accounts to identify opportunities for improved AEO performance
- Support pricing, packaging, and go-to-market decisions with data-driven analysis
- Identify inefficiencies in internal workflows and recommend process improvements
- Partner cross-functionally with sales, marketing, product, and engineering teams to align on priorities
- Translate complex data into clear, actionable insights for both technical and non-technical audiences
- Maintain accurate, well-organized documentation of business processes and reporting logic
- Monitor industry trends in AEO, SEO, and AI answer engines to inform business strategy
What We're Looking For
- Bachelor's degree in Business, Economics, Finance, Data Analytics, or a related field
- 2+ years of experience in a business analyst, data analyst, or similar role
- Strong proficiency in Excel/Google Sheets; familiarity with SQL or BI tools (Tableau, Looker, Power BI) preferred
- Strong analytical and problem-solving skills with close attention to detail
- Excellent written and verbal communication skills, with the ability to present findings clearly to varied audiences
- Comfort working with ambiguity and shifting priorities in a fast-paced startup environment
- Self-motivated, with the ability to manage time and priorities independently in a remote setting
Nice to Have
- Experience in SaaS, digital marketing, or content/media industries
- Familiarity with AEO, SEO, or GEO concepts and how answer engines evaluate content
- Experience working with product or engineering teams on data requirements
What We Offer
- Fully remote work with flexible hours
- Direct collaboration with founders and cross-functional teams
- Opportunity to shape strategy in a fast-growing, innovation-focused company
- Front-row exposure to the emerging AEO/AI answer engine space